chapter 4

CHAPTER IV

PRESENTATION, ANALYSIS AND INTERPRETATION

This chapter is divided into two parts. Part I compacts of presentation of agricultural export data from 2010-2011 collected and consolidated to come up with an analysis and interpretation of General Santos City’s Agricultural Export Trend. While Part II deals with the level of performance of the selected agricultural goods.

PART I. Agricultural Exports for 2010-2011

To sort all of the exported commodities at the Port of Dadiangas, top ten (10) agricultural goods are consolidated to show the trends from these years (2010-2011).

 

Source: PhilExport                          

  In 2010, agricultural goods were the most consistent in terms of trade. The performance of these commodities changes every month but remains consistent due to its demands. As what shown in fig 1, processed goods noted a huge amount of revenue due to its very competitive market compared to some raw goods which is lesser in value.  This may attribute to the multinational factories which producing more processed goods than to those local producers who is in line with producing raw goods. The performance of these agricultural goods (processed and raw) will drive local producers and multinational factories to increase the quantity of their production especially in their exports.

The 4^th quarter of 2010 is more stable compared to the other quarters because most of the agricultural commodities exported have seasonal characteristics this is due to the parallel effect of the seasonal goods such as frozen milkfish and smoke fish, as the season changes the value of exported agricultural goods also changes. During the first month of the year, frozen milkfish and smoke fish does not have its export activity because there is no demand from this kind of goods. While canned tuna and canned pineapple establish a good start with a total of $15,372,134.72 and $9,212,903.33 respectively. 

 Tuna and pineapple products dominate the export. This suggests that General Santos City’s exporters are subject to maximization inherent to the other agricultural goods which in turn increase the export revenue of the city.

In 2011, tuna products continue to lead the whole exports. The performance of these goods varies according to its demand but increases due to very competitive markets. During the first quarter, agricultural goods both processed and raw has stable values but relatively, the remaining quarters turn to change as the market changes due to growing competition in the world market. Compared in 2010, the performance of the agricultural goods continues to develop.

In the graphical presentation of 2011, it implies that as the economy rises year by year the demand of these agricultural goods (crops, livestock, etc.,) increases parallel to its changes even if some of this goods have seasonal characteristics that even if it will lead to its lowest performance but throughout the whole year, it remains in the top performing agricultural commodities. In 2010, smoke fish noted to have its slow start as well in 2011 resulting to one of the least performing agricultural exports.

As stated earlier, the export performance of 2011 is much higher than in 2010. It implies that there will be a persistent increase for the succeeding years to come.

PART II. Level of Performance for the Top Agricultural Commodities

2010
Level of Performance
	Low	Average	High
Jan	Frozen milkfish, smoke fish, dried fruits, fresh tuna, frozen whole tuna, frozen tuna, pouched tuna and fresh pineapple		Canned tuna and canned pineapple
Feb	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna		Canned tuna and canned pineapple
Mar	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna	Canned pineapple	Canned tuna
April	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna		Canned tuna and canned pineapple
May	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna and frozen tuna	Canned pineapple and pouched tuna	Canned tuna
June	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna		Canned tuna and canned pineapple
July	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna		Canned tuna and canned pineapple
Aug	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna		Canned tuna and canned pineapple
Sep	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna		Canned tuna and canned pineapple
Oct	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna	Canned pineapple	Canned tuna
Nov	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna and frozen tuna	Pouched tuna	Canned tuna and canned pineapple
Dec	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna		Canned tuna and canned pineapple

By the year 2010,it shows that most of the commodities fall on the low performing category.The products that belong to this category are those seasonal products namely: frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna. However, pouched tuna sometimes fall on the average level performing goods when it is in its season.

From the month of January-December 2010, canned tuna remains to be on the level of high performing category due to the numerous canning factories located within the GenSan’s vicinity driving the city’s title as the “tuna capital of the Philippines”. The performance of canned pineapple vary within the level of high and average performing goods but never it was lead to the low performing category.

2011
	Level of Performance
	Low	Average	High
Jan	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna		Canned tuna and canned pineapple
Feb	smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna ,pouched tuna and canned tuna		canned pineapple and Frozen milkfish
Mar	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna		Canned tuna and canned pineapple
April	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna	canned pineapple	Canned tuna
May	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, and pouched tuna	frozen tuna	Canned tuna and canned pineapple
June	Frozen milkfish, smoke fish, dried fruits, canned tuna and fresh tuna	fresh pineapple,frozen tuna, frozen whole tuna, and pouched tuna	canned pineapple
July	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna		Canned tuna and canned pineapple
Aug	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna	Canned tuna	canned pineapple
Sep	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna		Canned tuna and canned pineapple
Oct	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna		Canned tuna and canned pineapple
Nov	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, frozen tuna and pouched tuna	canned pineapple	Canned tuna
Dec	Frozen milkfish, smoke fish, dried fruits, fresh tuna, fresh pineapple, frozen whole tuna, and pouched tuna	frozen tuna	Canned tuna and canned pineapple

In 2011, there has been a result of great changes in the level of performance of the top ten agricultural products. Some of the seasonal products remains to be in the level of low performing category except for the frozen tuna, fresh pineapple, frozen whole tuna, and pouched tuna from which at some point of time (May, June and December) those products are now in the average level performing category.

Throughout the year, frozen milkfish was always observed to be in the low level of performance category except for the month of February from which it suddenly reaches its highest exported value that makes it place to the highest category level of performance.

Canned tuna and canned pineapple fluctuates from high to average and from average to high level of performance. However, the fluctuation of canned tuna may attribute to the banning of Filipino fishermen across the nautical boundary of the Philippines but due to its competitive demand, tuna products regains its position as one of the highest performing agricultural goods of the city.